Please use this identifier to cite or link to this item:
Title: The effect of advertisement on consumer behaviour and brand preference with special reference to selected consumer durables in Kerala
Researcher: Lekshmi Bhai P S
Guide(s): Sreeranganadhan K
Upload Date: 25-Sep-2012
University: Mahatma Gandhi University
Registration Date: July, 2012
Abstract: None
Appears in Departments:School of Management and Business Studies

Files in This Item:
File Description SizeFormat 
01_title.pdfAttached File6.12 kBAdobe PDFThumbnail
02_synopsis.pdf46.94 kBAdobe PDFThumbnail

Items in Shodhgangotri are protected by copyright, with all rights reserved, unless otherwise indicated.