1. Shodhgangotri@INFLIBNET
  2. Mahatma Gandhi University
  3. School of Management and Business Studies
Please use this identifier to cite or link to this item: http://hdl.handle.net/20.500.14146/681
Title: The effect of advertisement on consumer behaviour and brand preference with special reference to selected consumer durables in Kerala
Researcher: Lekshmi Bhai P S
Guide(s): Sreeranganadhan K
Upload Date: 25-Sep-2012
University: Mahatma Gandhi University
Registration Date: July, 2012
Abstract: None
URI: http://hdl.handle.net/20.500.14146/681
Appears in Departments:School of Management and Business Studies

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