Please use this identifier to cite or link to this item: http://hdl.handle.net/20.500.14146/100
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dc.date.accessioned2012-02-23T06:17:10Z-
dc.date.available2012-02-23T06:17:10Z-
dc.date.issued2012-02-23-
dc.identifier.urihttp://hdl.handle.net/20.500.14146/100-
dc.description.abstractNoneen_US
dc.languageEnglishen_US
dc.rightsuniversityen_US
dc.titleTo measure the effectiveness and viability of celebrity endorsements to build strong brandsen_US
dc.creator.researcherMadhyani, Rahul Pen_US
dc.subject.keywordManagementen_US
dc.subject.keywordCampaignen_US
dc.subject.keywordBrandsen_US
dc.subject.keywordAdvertisingen_US
dc.subject.keywordCelebrity endorsementsen_US
dc.description.noteReferences p. 22-24en_US
dc.contributor.guideKhan, Kalimen_US
dc.publisher.placeJhunjhunuen_US
dc.publisher.universityShri Jagdishprasad Jhabarmal Tibarewala Universityen_US
dc.publisher.institutionFaculty of Commerce and Managementen_US
dc.date.registered2012en_US
dc.source.inflibnetINFLIBNETen_US
dc.type.degreePh.D.en_US
Appears in Departments:Faculty of Commerce & Management

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