1. Shodhgangotri@INFLIBNET
  2. Shri Jagdishprasad Jhabarmal Tibrewala University
  3. Faculty of Commerce & Management
Please use this identifier to cite or link to this item: http://hdl.handle.net/20.500.14146/100
Title: To measure the effectiveness and viability of celebrity endorsements to build strong brands
Researcher: Madhyani, Rahul P
Guide(s): Khan, Kalim
Upload Date: 23-Feb-2012
University: Shri Jagdishprasad Jhabarmal Tibarewala University
Registration Date: 2012
Abstract: None
URI: http://hdl.handle.net/20.500.14146/100
Appears in Departments:Faculty of Commerce & Management

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03_references.pdf126.77 kBAdobe PDFThumbnail
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