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|Title: ||Consumer Preference Towards Private Label and Manufacturer Brands in Organised Packaged Food Retailing|
|Keywords: ||Private Label Brand Buyers (PLB), Manufacturers Brand (MB), Attributes, Psychographics, Food, and Purchase Intention.|
|Researcher: ||TANDON NIDHI|
|Guide(s): ||JAYENDER VERMA|
|Registration Date: ||11-11-2016|
|Abstract: ||The retailers needed to develop strategies both to continue operating and to obtain a greater market share as the level of competition is increasing at fast pace in global market. In this process until the present private label brands have emerged alongside manufacturer brands in the retail market. The aim of this study is to ascertain the attribute preferred and psychographics by private label brand buyers and manufacturer brand buyers of Delhi, when making a purchase decision in food categories. The proposed study will examine differences between attributes preferred by private label buyers and manufacturers brand buyers across food categories. The research will provide support to retail industry and the manufacture industry with knowledge based on which marketing strategies can be developed. This study also examines the factors affecting the purchase intention of consumers.
newlineThe study intends to make use of information collected from both primary and secondary data sources. For the purpose of primary data collection, a self-constructed questionnaire and the data will be collected from shoppers of Big Bazaar, Reliance Fresh, More and Spencer s as these stores have strong presence in PLB in packaged food category.
|Appears in Department:||Department of Commerce|
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