Please use this identifier to cite or link to this item: http://hdl.handle.net/123456789/681
Title: The effect of advertisement on consumer behaviour and brand preference with special reference to selected consumer durables in Kerala
Researcher: Lekshmi Bhai P S
Guide(s): Sreeranganadhan K
Keywords: Advertisement
Consumer behaviour
Kerala
Management
Upload Date: 25-Sep-2012
University: Mahatma Gandhi University
Registration Date: July, 2012
Abstract: None
URI: http://hdl.handle.net/123456789/681
Appears in Departments:School of Management and Business Studies

Files in This Item:
File Description SizeFormat 
01_title.pdfAttached File6.12 kBAdobe PDFThumbnail
View/Open
02_synopsis.pdf46.94 kBAdobe PDFThumbnail
View/Open


Items in Shodhgangotri are protected by copyright, with all rights reserved, unless otherwise indicated.